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The Right Way to Consider Starting a New Business

Over the last month and a half of the series "Essays on Effectiveness", I have been asked multiple times "should I start _______ business".
 
I thought I'd take a break to answer that question.  This episode will give you the strategy to help you decide if starting a new business is the right idea for you.  Enjoy and have a GREAT week.  :)

Essays on Effectiveness - Amelia Boone - Lean Into Suffering

If you haven't heard of Amelia Boone, I would say you are in the majority... which is a little surprising considering she has been the Michael Jordan of endurance, obstacle course racing for SEVERAL years now.
 
Oh, and she's also a FULL TIME ATTORNEY with Apple Computer... Wait, what?! So what's the NUMBER ONE thing that makes her SO effective, and how can our use that knowledge to be more effective in your own life? Let's discuss it.  

Essays on Effectiveness - Bear Grylls

i keep an orange pocketknife on me, most of the time.  It has a "BG" emblem on the side of the handle.

The reason I have this knife is for the times when I'm not feeling very effective for a very specific reason.  I can look at it, be reminded of the kind of man Bear Grylls is, be reminded of some of the crazy situations he has gone through... and that becomes a catalyst to help me move forward.  The purpose of this week's episode is to do the same for you.  Enjoy!

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